I could be alone in thinking this way, but I strongly make a case, that within all the cloaks of modernity lies the true primitive nature of man.
At 51, we feel, there is very much a hidden vigilante residing within every man. AKA when shit hits the ceiling, every guy thinks they will go Rambo. If not all, almost all.
The need to survive, thrive, kill, protect still burns inside us — no matter how subdued we think it might be. Maybe some of us face a situation where that comes to the forefront. For the sake of a civil life, we hope it doesn’t. Either way, a man has to be prepared.
If i’m not mistaken it was Miyamoto Musashi, who in his book of five rings states, it’s better to be a warrior in a garden, than a gardener in a war.
Serving to this very primitive desire, at 51 our endeavour has always been to engineer products that stand the test as battle ready — tactical and utilitarian.
For our latest drops, we took sources of inspiration from ancient weapon systems.
Aruval, our leather holster bags for instance, is derived from a weapon of choice in war — in the Deccan Empire.
Aruval was a machete like weapon with a curved edge, used in battles and daily work alike.
Symbolically, we took the best of its kinetics and posturing to craft our holster bags.
The design of which is meant to increase your pace through the day, leaving you feeling secure, and your pockets feeling light.
Since the origins of the product are of such a formidable nature, we had to double click on and use the absolute best when it came to materials and composition.
100% Leather. Heavy Brass Buckles. Single thread hand stitches. This is what makes Aruval by 51 what it is — A piece of reliant techwear, for the man on a mission, a man on the move.
Likewise, a secret of the Maratha empire.
Waghnakh ( translates to fist load, claw like ) was a weapon system used by Chattrapati Shivaji Maharaj to kill much larger opponents.
Taking inspiration from the ferocity, pace, and the unassuming nature of the weapon, we devised a piece of clothing crafted to have you showing up at every occasion looking sharp to fight the good fights.
Waghnakh from 51 uses the same elements of being unassuming, prepared, ferocious and sharp — for whatever life throws at one.
You’re never going wrong with a crisp, breezy, Waghnakh.
An old school system which never fails. Sits on your body just right, no matter what season of the year. Pair it with a jacket, a pullover, wear it alone. Works like a charm every single time.
A well stitched white shirt in a good fabric, shows up to embrace you in style, on any given occasion.Making for a formidable sartorial companion, no other piece of garment has versatility of this nature.
An investment willing to pay dividends for years to come.
I hope our efforts in product ideation and story lining come through as effectively as the amount of thought and care we put in them. So if you’re reading this, please drop a comment and let me know what you think :)
